The former head of Apple John Scully will let out the budgetary smartphone
John Scully’s name well familiarly to all that who at least was interested in Apple company history a little. Steve Jobs invited him to work in the company, to improve sales of computers, but it turned out so that further Scully promoted that Jobs dismissed in 1985. All this, certainly, remained far back in the past, and now John Scully starts own line of the budgetary smartphones under the name Obi Worldphone.
Phone case with the 5-inch display is executed from the strengthened fiber glass. As the central processor of the senior SF1 model 8-nuclear 64-bit Snapdragon 615, and a display resolution of 1080 x 1920 points is established. For 199 dollars you receive 2 GB of random access memory and 16-gigabyte storage for files, and for 249 dollars – 3 GB and 32 GB respectively. The younger SJ1.5 model in cost of 129 dollars will offer buyers the chetyryokhjyaderny processor, a display resolution of 720 x 1280 points and 16 GB for storage of files, and also three options of the case of different flowers (red, white, black). All models of phone have two slots for SIM-cards. The senior model supports networks 4G/LTE, and younger – only 3G.
Scully developed appearance and all technical components of the new smartphone together with the design company Ammunition Design. Obi Worldphone can be carried to a mid-level-segment of gadgets, thus it is very cheap to West measures. The smartphone will go on sale in October of the current year, and young people aged till 25 years become its target audience. Asia, Africa and the countries of the Middle East become the main markets for sale of the smartphone.
John Scully intends to compete to such giants of the mobile market as HTC and Apple as considers advantage possibility quickly to develop activity of the company in the new markets seriously. Large corporations become terribly slow in a case with similar initiatives, weakness consists in it them, considers Scully.